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日々ROCK的な・・・


THE BLACK LEATHER MOTORCYCLE JACKET




ADDICT

イングランド南海岸のサザンプトン港はストリートウェアを
はじめるのには似つかわしくない土地のように思う。
1993年、SAIKAが渋谷で設立された翌年の94年、クリス
カーデン=ジョーンズは、ロゴ1つのプリントTシャツを4種類
つくりあげた。イギリス発のストリートウェアレーベルを立ち上げようと
いう志とともに、この港町でADDICTを設立したのだった。

彼が目指したストリートウェアはミニマルで機能的な感性のフィルターを
通したアメリカのリーディングブランドに立ち向かえるようなブランドを
目指したのだった。





Motorcycle’s and black leather jackets are synonymous today, but it wasn’t always that way. The majority of the early leather motorcycle jackets were adapted from aviation and military gear following World War I. During this time, leather jackets were associated with speed and adventure. Interestingly, it was Hollywood and the movies that gave the motorcycle jacket its enduring mystique.

‘‘The Wild One’’ shaped a creed of cool that has never really aged and it's iconography of the motorcycle jacket still resonates today. Brando’s 1950 Triumph Thunderbird 6T riding 'Johnny' instigated this social revolution — until then most notable as the protective gear of highway patrolmen — the motorcycle jacket became an institution on the strength of the way he wore it. Together they made the ultimate Sign — where the signified and signifier were equal in power. A look swiftly mimicked, cloned, spoofed, appropriated by fashion and silk-­screened by Andy Warhol in a series of works that constituted its sanctification. In ‘‘Four Marlons,’’ Warhol printed one still in quadruplicate on a raw linen canvas evocative of gold. Here was a personality to build a cult around.


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